Qualcomm Technologies introduced its 3^rd Generation Qualcomm Snapdragon Automotive Cockpit Platforms, with a new tiering system comprised of Performance, Premiere and Paramount classes for the entry-level, mid-tier and supercomputing platforms, respectively. The automotive industry is evolving at an unprecedented pace of innovation driven by the adoption of new technology.  To keep up with this pace, and to help our automotive customers meet the evolving needs of consumers for all vehicle classes, Qualcomm Technologies offers the new, fully scalable 3^rd Generation Snapdragon Automotive Cockpit Platforms, which are designed with a modular architecture to allow automakers to deliver a variety of customizable options for their consumers.

As the automotive industry’s first-announced scalable artificial intelligence (AI)-based platforms, the 3^rd Generation Snapdragon Automotive Cockpit Platforms are designed to transform in-vehicle experiences, supporting higher levels of computing and intelligence needed for advanced capabilities featured in next-generation vehicles, including highly intuitive AI experiences for in-car virtual assistance, natural interactions between the vehicle and driver, and contextual safety use cases.  Utilizing precise positioning for enhanced navigation solutions, and cutting-edge technologies for immersive audio and rich visual experiences, the 3^rd Generation Snapdragon Automotive Cockpit Platform is designed to unleash transformative experiences for the driver and passengers.

Building on the technology introduced with the industry-leading Qualcomm Snapdragon 820a Platform, the 3^rd Generation Snapdragon Automotive Platforms are engineered with immersive graphics, multimedia, computer vision and artificial intelligence capabilities.  The new platforms feature integrated heterogeneous computing capabilities, leveraging the multi-core Qualcomm AI Engine, Qualcomm Spectra Image Signal Processor (ISP), fourth-generation Qualcomm Kryo Central Processing Unit (CPU), Qualcomm Hexagon Processor and sixth-generation Qualcomm Adreno Visual Subsystem.

These platforms include virtualization support compatibility with leading hypervisor solutions to address the domain convergence of infotainment and instrumentation systems, helping automakers meet the increasing complexity demanded by the consolidation of the digital cluster and infotainment domains.  These new platforms also leverage the same software architecture and framework across all tiers allowing automakers to offer a harmonized user experience independent of the vehicle tier while leveraging the same software framework.  The new platforms also offer comprehensive software support for Android, LINUX high-level and other real-time operating systems, providing flexible and scalable software solutions to support mixed criticality solutions, multiple engine control unit (ECU) consolidation, one-to-many high-resolution and refresh rate displays, basic audio to multi-zone, luxury Hi-Fi with multi-mic echo cancellation and noise reduction for voice calls and user interface interaction, and state-of-the-art 2D and 3D graphic visualization for vehicle occupants to utilize connected services information, and enjoy protected movie and entertainment content.

The 3^rd Generation Snapdragon Automotive Cockpit Platforms feature an advanced suite of wireless technologies to support multi-mode cellular connectivity, Wi-Fi 6, as well as enhanced Bluetooth technologies.